Senior Product Designer at ServiceNow, working on AI Analytics. Before that, five years at SAP Labs designing for manufacturers and writing the AI guidelines used across SAP Fiori.
I design for the people behind complex systems: quality engineers, suppliers, admins and platform owners. I like turning messy, multi-step work into something that feels clear, trustworthy and human.
that's me ☕
From the roots up: engineering, data, design school, and the products since.
Why an electrical engineer ended up designing software.
Growing up, I was both the "tech kid" and the "smart kid." I took apart anything with a screw, so engineering felt like the obvious path, and I thought I'd end up building cars.
A few years in, I realised I cared more about the people using the machines than the machines themselves. A stint analysing logistics data taught me how much of work happens in spreadsheets nobody enjoys. Then I found UX.
UX design finally gave both of them a job.
I want more people to find their way into design. With SAP's REACH program, I run Design Eye Opener sessions that introduce students to the field, and I mentor people starting out.


Long bike rides are my reset. Out on the open road there are no screens or notifications, just the ride, and I come back with a clearer head and fresh ideas.



I like talking about enterprise products, AI that people can trust, and design that holds up under real-world mess. Say hi.